Inbox Placement
Why Your Aggregate Inbox Rate Is Lying to You
One blended inbox placement number can hide a 30-point gap between Gmail and Outlook. What to expect at each provider and ESP, and how to read your own numbers against it.
9 min read
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Inbox Placement — 4 posts.
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Inbox Placement
How to Test Where Your Email Actually Lands Before You Send
Your open rate just tanked and you don't know why. Here's how to run a seed test that shows exactly where each provider drops your email — before your subscribers find out first.
9 min readInbox Placement
Your 98% Delivery Rate Is Hiding a Spam Problem
A 98% delivery rate and a 60% inbox rate can be the same campaign. The difference between email delivery, email deliverability, and inbox placement — and which one your ESP dashboard isn't showing you.
7 min readInbox Placement
Inbox Placement: The Number Your ESP's 'Delivered' Rate Hides
Your ESP says 98% delivered. Up to 22% of that can be sitting in spam with no bounce to show for it. What inbox placement measures, how to calculate it, what Gmail, Outlook and Yahoo averages look like, and how to raise yours.
10 min read